100+ Branding Dissertation Topics & Ideas in 2024

Branding Dissertation Topics

Brands and branding are highly essential aspects of any business strategy. Branding and brand management are central to spreading brand awareness, creating customer value, and successfully implementing marketing strategies.

Branding dissertations look into developing brand imagery, showcasing value through effective & intelligent branding, developing unique marketing strategies for brand promotion, tailoring brand management tactics as per market & cultural trends, and much more.

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List Of 100 Excellent Branding Dissertation Topics

This article lists 100 excellent branding dissertation topic ideas & examples for students & researchers to ponder upon.

Attitude Branding Dissertation Topic

Branding Tactics And Techniques In This Era OF Sustainability
B2B Branding Strategies In Up And Coming Markets
How Brand Reputation Is Affected By Digital Marketing
Branding And Its Effect On Business Performance
Using Brand Popularity To Combat Consumer Apathy
The Power Of Direct & No-Nonsense Branding
Brands As A Platform For Innovative B2B Interactions & Management
Twitter Baiting By Burger King: Driving Conversations And Conversions Using Social Media
Importance Of Social Media In Building Brand Image And Awareness
Recovering Lost Brand Equity: How Businesses Can Get Back On Their Feet
Can Effective Brand Management Influence Consumer Perception And Outlook?
Data, Curation And Social Interaction: How PepsiCo Draws On These Three Trends To Strengthen Its Image
Attitude Branding In Digital Relationship Management: Understanding The Importance of Personalization and Customization.
High-Value Content Creation To Boost Brand Imagery
Cultural Meaning And Significance Of Branding
Branding And Marketing: Exploring Their Intricate Relationship
Brand Reimaging To Improve Customer Retention
How To Build A Behemoth Of A Brand: Case Study Analysis Of Amazon
Do Loyalty Schemes Help Brands And Businesses Grow?
Brand Repositioning And Its Effects On Customer Loyalty
Product Quality And Its Effects On Brand Loyalty: Analyzing Prominent Examples
Can Strong Branding Help Businesses Cope With Customer’s Polygamous Behaviour?
The Effectiveness Of Brand Alliances In The Age Of Digital Marketing
Strategic Brand Management For Better Competitive Advantage
Risk, Value And Trust: How These Three Factors Control Attitude Branding Strategies

Brand Loyalty & Private Label Branding Topics

Innovative Branding Strategies To Boost Loyalty
Package Redesigning Using Artistic Pieces For Better Consumer Awareness And Sales
Design Thinking To Augment Customer Loyalty
How Brand Advocacy To Consumer Trust And Achieve Better Promotion
Using Brand Connections To Reassess And Reinforce Brand Loyalty
Existing Literature On Brand Loyalty
Understanding The Impact Of Brand Image In Customer Retention Post Covid-19
Improving Brand Loyalty Using Omni-channel Retailing And Marketing: Case Study Of Sephora
Creating Meaningful Post-Purchase Experiences To Drive Brand Loyalty And Relationships
Value And The Crucial Role In Brand Loyalty
How Consumer Relationships With Brands Have Changed In the Last Year
Using Data To Award And Improve Brand Loyalty
Why Strong Brands Tend To Become Stronger: A Case Study Of Nike
Loyalty Programmes As A Key Strategy To Improve Brand & Customer Relationships
Dissecting Doppelganger Branding
Analysis Of Volvo’s Human-Made Stories
Package Redesigns As An Effective Branding Strategy
Repositioning And Rebranding: Case Study Analyses
Dramatic Logos and New Visual Identity For Better Brand Representation
Do New Brand Identities Affect Brand Loyalty?
Changing Brand Proposition To Grow Sales And Market Share
Analyzing Maersk’s Marketing Strategies For Brand Repositioning
Defining A Successful Brand Architecture In Today’s Times
Sponsors And Their Impact On Private Brand Image
How Can Enhanced Brand Experience Combat And Counter Fraud? The Perspectives Of Nike and Louis Vuitton

Brand Extension Topics

Ford Motor Co.’s Digital Strategy to Introduce A Powerful Brand Extension
Trends In Branding In 20201-2021
The Most Successful Brand Extensions Of The Last Decade: Analyzing Events And Their Consequences
Management Of Mixed Brand Portfolios
How To Pick Winners And Kill Losers In A Multi-Brand Portfolio: Case Study Analysis Of Coca-Cola
Ecosystem-driven Extensions In The New Era Of Brand Building
Studying A Consumer-Based Performance Model To Asses Brand Success
How to Enhance And Expand Brand Architecture For Successful Brand Launches: Discussing The Vital Factors
Parent, Master And Umbrella Brand: Looking Into Different Brand Architectures
Benefits Of An Elastic Brand
A Study OF The Three A’s Of Master-Branding Extension: Ambition, Audience & Adaptability
Analyzing The Ideas And Significance Of Brand Models: A Look Into Brand Extensions
The Strengths& Abilities Of An Agile Brand: How They Tackle Challenges, Adopt to Changes And Extend Successfully
A Detailed Study Of Integrated Branding Extension
How Tesla, Amazon And Apple Became The World’s Most Valuable Brands: Researching Their Objectives, Marketing, Risk Ventures And Extensions
Master brands And The Extension Strategies That Propelled Them To Success
Metrics To Measure Effectiveness Of Branding Strategies
Why & How Winning Extensions Grow And Stagnant Brands Fail
Estimating The Value Of A Brand Extension
A Study Of China’s Top 10 Most Valuable Brands & Their Extension Strategies
Top 5 Business Metrics to Monitor And Understand Brand Extension Performance
The Fastest Growing Brand Extensions In 2020-2021
Dissecting Amazon’s Brand Extensions
Evaluating How Amazon Extended Its Reach Beyond E-Commerce
Event Marketing To Boost Brand Extension

Individual Branding Dissertation Topics

Examining The Relationship Between Risk And Brand Equity
How Does Innovation Impact Brand & Consumer Resonance? Hospitality Brands Who Innovated Due To COVID-19.
Do Consumers Really Care About A Company's Brand Values? The Case Of Starbucks Vs McDonalds.
Tangible vs Intangible Brand
Values In Individual Branding
Digital Methods To Boost Individual Brand Salience
Do Leading Brands Need Products That Attract Different Customer Segments?
Exploring How Individual Brand Image Is Affected By Product Availability For SME
Can An rand Image Be Transferred Between Different Sectors
How Does Unethical Behaviour Affect the Image of Individual Brands?
Do Businesses Utilize Corporate Social Responsibility To Build Individual Brand Equity? A Case Study Of Body Shop
How Do Branding Innovations Help Businesses Prosper And Sustain Themselves?
Use Of Social Media Marketing To Boost Brand Awareness: Comparative Study Of Different Techniques And Strategies
Evaluating The Degrees Of Success In Brand Equity Transfer
How Can Social Media Help MSMEs Boost Their Brand Value?
How Can Companies Use Smartphone Apps To Improve Brand Equity? Analyzing Case Studies Of Starbucks & Nero Cafe
Branding Of NGOs: Who Benefits The Most Out Of Such Endeavours?
Analyzing The Consequences Of Branding Mistakes
How Has Technology Affected Branding And Brand Management?
Devising A Strategic Roadmap For Building A Powerful Online Brand
The Critical Role Of Branding In New Product Development
What Made Apple The Most Valuable US Brand
Choosing The Right KPIs To Evaluate Brand Performance
Demystifying The Lore And The Ideas About The Long-Term Value Of Brands
Understanding The Factors That Make Tech Leaders The Most Valuable US Brands: Analyzing The Dominance Of Google, Apple & Microsoft
An Analysis Of The Triple E Brand Model: A Metric To Measure Brand Health

That rounds up this list of 100 branding dissertation topics. Use this list for reference while brainstorming on your branding, brand management, or marketing dissertations.

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FAQs On Branding Dissertation Topics

What is branding?

Branding is the process of creating a unique name, design, symbol, or image that identifies and differentiates a product, service, or company from others in the market.

What are some popular branding dissertation topics?

Some popular branding dissertation topics include brand identity, brand equity, brand loyalty, brand management, brand personality, brand extension, brand positioning, and brand communication.

What are some challenges of conducting research on branding?

Some challenges of conducting research on branding include the complexity of branding as a concept, the difficulty of measuring brand-related constructs, and the need to balance academic rigor with practical relevance for industry stakeholders.

Why is branding important?

Branding is important because it helps companies to establish a strong identity, build trust and loyalty among customers, and differentiate themselves from competitors.

How do I choose a branding dissertation topic?

You can choose a branding dissertation topic by identifying a specific area of interest within the broader field of branding, considering current trends and issues in branding, and consulting with your academic advisor.

How can I make my branding dissertation impactful?

You can make your branding dissertation impactful by conducting original research that addresses a significant research gap or practical problem, using rigorous research methods, and engaging with relevant stakeholders in industry and academia. Additionally, you can consider disseminating your research through academic publications, industry reports, and conference presentations.